About simon jack
I’m a creative scientist- no, not in a gimmicky way- I genuinely started off as a bona-fide scientist (even in a lab!) but couldn’t ignore my compulsion for storytelling and design. By applying the principles of behavioural science and design thinking, I enable people to understand their limitations, discover their creative confidence and unleash positive change wherever it is needed. This means that when challenges need solving, people are able to switch from autopilot to fighter-pilot!And what do you know, it turns out combining science with design can create some beautiful monsters. The result is the 'Creatures of Habit’, who are my loyal sidekicks in opening minds to possibilities beyond the ordinary, disconnecting the ingrained associations and provoking new ways of looking at things. Get ready to meet them.