Designing change from the inside out

Science of action. Art of design.

Explore Behaviour Change & Innovation

Discover Creative Design & Marketing

Explore Behaviour Change & Innovation

Discover Creative Design & Marketing

Welcome to the inside of your mind

Harness the Creatures of Habit^® to blend behavioural science with creativity and craft ideas that stick.

We uncover the mindsets and triggers that drive decisions, then turn them into bold campaigns, interactive tools, and standout design that inspire people to act.

7 core mindsets that influence our decisions and actions

What we do

Behaviour Change & Innovation

Behaviour is our playground. We help you uncover what drives (or blocks) people and build strategies that motivate action.

Explore solutions

What we do

Creative Design & Marketing

We turn insight into ideas that stick. Campaigns, content, and interactive design that stand out – and convert.

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Why work with Creatures of Habit^®?

Science + creativity

Behavioural insight meets creative spark.

No jargon

We make behavioural science practical, simple, and memorable.

Action, not theory

We design strategies that work in the real world.

Proven in the field

Campaign confidence

Used by public-sector teams to reframe behaviour-change campaigns and uncover overlooked barriers. Cut through surface symptoms to find the hidden reasons why people aren’t acting.

Idea inspiration

Adopted by innovation consultancies to inspire new, evidence-based creative thinking. Move from interesting theory to practical, testable strategies that change what people actually do.

Team talk

Applied within organisations to align departments around what truly drives action. Replaces guesswork and disagreement with a framework everyone can understand and apply.